Rebranding

Rebranding is the strategic realignment and visual overhaul of a brand to adapt its positioning, values, and perception to current market conditions.

Rebranding the corporate identity of Städtische Werke AG, Kassel (2024)

What we do

Analysis of existing brand identity and market positioning
Development of a new brand strategy and positioning
Concept and design of a new corporate identity (logo, colours, typography)
Definition of visual language and communication style
Creation of design guidelines and brand guidelines
Implementation planning for all touchpoints
Consultancy on internal and external communication for the rebranding

Typical situations

Strategic business realignment
Entering new markets or target audiences
Mergers, acquisitions, or divestitures
Outdated or inconsistent brand identity
Need for stronger market differentiation
Changes in corporate values or culture

Related projects

plentymarkets

Volksbund Deutsche Kriegsgräberfürsorge e. V., Kassel

THE PAULY GROUP

Planning a rebrand?

Let's discuss your brand's realignment.