Ippolito Fleitz Group

Services

Brand strategy Positioning and brand architecture Workshops & Innovation Brand presence Corporate design Websites & digital products Film, motion & 3D Brand activation Content & social media

Client

Ippolito Fleitz Group GmbH – Identity Architects

The Ippolito Fleitz Group's new digital benchmark: distinctive and brand-defining

The Ippolito Fleitz Group has delivered hundreds of award-winning projects worldwide across architecture, product design, and communication.

Their new website not only showcases individual projects but also highlights the visual and thematic coherence that unifies all the group's work. This transforms the website into a distinctive digital reference – a hallmark of the IF Group.

The versatile grid allows for diverse presentations, while precise typographic details and targeted animations ensure a consistent and recognisable brand presence.

Large black lettering for "STUDIO, PROJECTS, INSIGHTS, PROCESS, CAREERS, TEAM" overlaps on a grey background.

Interaction & Experience Design (UX/UI)

An exceptional menu

Offering an enhanced experience. Refined through multiple iterations, the full-screen menu aligns with the group's word and image mark.

Dynamic Design Guides & Motion Choreography

Versatile design, perfectly executed

Carefully curated templates enable the editorial team to present each project individually while maintaining visual coherence. Machbar custom-extended the TYPO3 content management system for this purpose, offering a visual preview of templates in the backend.

Website slider on ifdesign.org titled "Let's Think About Wayfinding & Spatial Graphics", featuring text and images on wayfinding systems.

Ifdesign.org portfolio page featuring projects for Publicis Groupe, University of Stuttgart, Wutai Medical, MAX Show Office, and Wack Group.

Laptop showing an ifdesign.org portfolio page: "Facts & Figures" with details on status, team, partners, and expertise, including "Digital Media".

Open, curious, and highly experienced. This is how the IF Group approaches its clients, and how we designed their new website.

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