We develop names and brand language that provide direction, are recognisable, and prove effective in your brand's daily interactions.
Name, tagline and visual identity for SCIENCE PARK Kassel (2013)
Language is a core brand element, used daily by many. A name must be memorable, distinctive, and accessible. Brand language needs to provide direction while sounding natural – whether in a campaign, on a website, in a presentation, or an email. We develop linguistic systems that meet these requirements and give your brand a unique voice.
When you need us
You need a new name for your company, product, or service that is legally protectable and internationally understandable.
Your existing brand language is inconsistent and fails to convey a clear message across different channels.
You want to develop a compelling brand story that emotionally engages and retains your target audiences.
You lack clear guidelines for the tone and linguistic style of your internal and external communications.
International market entry
Digital product naming
The outcome
Following our collaboration, you will have a legally verified and strategically sound name. Your brand will speak with a clear, consistent voice, documented in a comprehensive wording system. You will possess a compelling brand story that concisely communicates your values and objectives. All linguistic elements will be harmonised to support your brand identity.
Typical questions
01How much explanation should a good name require?
02How does our brand sound when ten different people write for it?
03Which terms, messages, and linguistic rules make our positioning recognisable in everyday use?
04How do we develop core messages and claims that clearly communicate our values and are memorable?
