Städtische Werke supplies Kassel with energy and operates its swimming pools. As a municipal company, it is deeply connected to the city and its people. Machbar has given this connection a face over many years. The "Pride and Prejudice" campaign made local self-confidence a programme. We further developed the corporate design and brought the brand to trams, advertisements and the web. Everyday product communication also received a consistent system – from packshots to invoice inserts.
